East, Robert (2007) Researching word of mouth. Australasian Marketing Journal, 15(1), pp. 23-26. ISSN (print) 1441-3582
Full text not available from this archive.| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Margaret French |
| Date Deposited: | 19 Jan 2010 11:39 |
| Last Modified: | 19 Jan 2010 11:39 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/11765 |
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