East, Robert and Uncles, Mark D. (2008) In praise of retrospective surveys. Journal of Marketing Management, 24(9), pp. 929-944. ISSN (print) 0267-257X
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Official URL: http://dx.doi.org/10.1362/026725708X381975
| Item Type: | Article |
|---|---|
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Margaret French |
| Date Deposited: | 19 Jan 2010 11:15 |
| Last Modified: | 22 Jan 2013 13:23 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/11762 |
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