Development of own label products by retailers in Taiwan: the past, the present and the future

Au-Yeung, Amelia Yuen Shan and Lu, Jessica (2007) Development of own label products by retailers in Taiwan: the past, the present and the future. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K.

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice
Research Area: Asian studies
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Faculty of Business and Law > Asia Business Research Centre
Depositing User: Amelia Au-Yeung
Date Deposited: 08 Jan 2010 14:16
Last Modified: 10 Mar 2010 14:15
URI: http://eprints.kingston.ac.uk/id/eprint/11700

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