Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory

MacMillan, Keith, Money, Kevin, Money, Arthur and Downing, Steve (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory. Journal of Business Research, 58(6), pp. 806-818. ISSN (online) 0148-2963

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Item Type: Article
Uncontrolled Keywords: relationship marketing, fundraising, commitment, trust
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 01 Jun 2007
Last Modified: 22 Sep 2010 12:46
URI: http://eprints.kingston.ac.uk/id/eprint/1119

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