MacMillan, Keith, Money, Kevin, Money, Arthur and Downing, Steve (2005) Relationship marketing in the not-for-profit sector: an extension and application of the commitment-trust theory. Journal of Business Research, 58(6), pp. 806-818. ISSN (online) 0148-2963
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Official URL: http://dx.doi.org/doi:10.1016/j.jbusres.2003.08.00...
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | relationship marketing, fundraising, commitment, trust |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 01 Jun 2007 |
| Last Modified: | 22 Sep 2010 12:46 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/1119 |
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