Through the paradigm funnel: a conceptual tool for literature analysis

Berthon, Pierre, Nairn, Agnes and Money, Arthur (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 13(2), pp. 55-66. ISSN (online) 1052-8008

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Anna Englund
Date Deposited: 01 Jun 2007
Last Modified: 22 Sep 2010 12:44
URI: http://eprints.kingston.ac.uk/id/eprint/1117

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