Berthon, Pierre, Nairn, Agnes and Money, Arthur (2003) Through the paradigm funnel: a conceptual tool for literature analysis. Marketing Education Review, 13(2), pp. 55-66. ISSN (online) 1052-8008
Full text not available from this archive.| Item Type: | Article |
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| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Anna Englund |
| Date Deposited: | 01 Jun 2007 |
| Last Modified: | 22 Sep 2010 12:44 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/1117 |
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